Located in the heart of Surry Hills, the Above The Clouds Store trail blazes as one of Sydney’s most contemporary sneaker boutiques. In a practice of e-commerce photography, I’ve had the opportunity to capture product shots of sneakers and accessories, for an eclectic mix of brands such as Nike, Asics Sportstyle and Adidas.
Operating in a hybrid-studio setting, this work represents part of a flow of operations between suppliers and the store. Consistency and clean imagery is saught after in the preparation, production and post-production of such images, as to enable strong first impressions and to drive marketing efforts.